Our Story

Seedling and Sow was born from the same place all good things grow — a family who cares deeply about what they put in, and on, their children's bodies.

I'm Abigail. A conscious mum of two — I don't always get it right, but I try. Every single day.

My boy came first. Red-haired, bright-eyed, and beautifully sensitive in every way. From the very beginning he taught me more about motherhood than I ever expected — including something I hadn't anticipated. His skin reacted to everything. Synthetic fabrics, cheap dyes, scratchy seams. What he wore genuinely affected how he felt. How he slept. How he played.

That was my awakening.

Organic cotton became a non-negotiable for us. Not a trend, not a marketing word — a genuine necessity. Soft, breathable, kind to sensitive skin. Fabric that lets little bodies breathe the way they're supposed to.

I read labels. I make considered choices. And when I couldn't find kids' clothing that matched those values — clean designs, honest materials, made with care — I decided to create it myself.

Every Seedling and Sow piece is made to order, just for you. Nothing sitting in a warehouse. No waste, no excess. Your child's top is created the moment you choose it — with intention, and with love.

Seedling and Sow is small, mum-made, and built on one simple belief: what touches your child's skin matters.

Clean clothes for wild kids. Made by a mum who gets it.